Our Story

Wrap & Snap Scrunchies were created out of real-life necessity. I needed a way to secure my twists during work and workouts—without the pulling, pressure, or endless twisting that regular scrunchies required.

When I realized other women shared the same struggle—too-tight ties, too many wraps, not enough comfort—I knew I had something worth sharing.

I planned to launch right away, but then COVID hit—and elastic disappeared. When it returned, the quality was inconsistent. That unexpected pause sparked a better idea: a redesigned scrunchie with adjustable, replaceable elastic—comfortable, secure, and now patent-pending.

What started as a simple fix became a movement to make everyday hair styling kinder, smarter, and more sustainable.